Ace director SS Rajamouli's fantasy special effects extravaganza the bilingual Eega in Telugu and Naan Ee in Tamil is creating waves in Kollywood.
The film's first trailer when it was uploaded on the net created a flutter, as it is about the revenge of a common house fly!
The trailer simply rocked and the 'Fly' became a superstar! For the first time a Telugu dubbing into Tamil theatrical rights has been sold for a record Rs 5 Crore, unheard in dubbing history. It's Tamil satellite rights have been grabbed by the market leader Sun TV for a whopping Rs 3.35 Crore!
PVP Cinemas, the producers of Naan Ee has struck gold, as overnight the film has become red hot in the trade. It has Samantha, Nani and Sudeep artists not well known in Tamil in the lead and a director who is box-office king in Telugu, but yet to do a Tamil film!
Naan Ee due to PVP's smart marketing has created new record in the trade for a dubbing film.
SS Rajamouli tweeted- "Eega (Naan Ee) Tamil rights were sold for Rs 5 crores, I was a bit worried that we are overselling and satellite rights were sold for a whopping Rs 3.35 Crores!! We are left wondering whether we under sold the rights!"
Naan Ee has overnight become one of the most wanted films by theatre owners in Tamil Nadu. It is releasing on May 30 in a record 300 screens.
This comment has been removed by a blog administrator.
ReplyDelete